Data protection declaration

We are very pleased about your interest in our company. Data protection has a particularly high priority for 21medien. The 21medien website can be used without providing any personal data. However, if a person concerned wishes to use special services of our company via our website, it may be necessary to process personal data. If it is necessary to process personal data and there is no legal basis for such processing, we generally obtain the consent of the person concerned. The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the basic data protection regulation and in compliance with the country-specific data protection regulations applicable to the 21media. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data collected, used and processed by us. Furthermore, this data protection declaration informs affected persons about the rights to which they are entitled. As the data controller, 21medien has implemented numerous technical and organizational measures to ensure that the personal data processed via this website is protected as completely as possible. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us by alternative means, such as by telephone.

1. Definitions

The privacy policy of 21medien is based on the terms used by the European legislator for directives and regulations when the Basic Data Protection Regulation (DS-GVO) was issued. Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance. We use the following terms, among others, in this data protection declaration:

    • a) Personal data

      Personal data is any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

    • b) Person concerned

      Data subject means any identified or identifiable natural person whose personal data are processed by the controller.

    • c) Processing

      Processing is any operation or set of operations, carried out with or without the aid of automated means, concerning personal data, such as collection, recording, organisation, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

    • d) Restriction of processing

      Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.

    • e) Profiling

      Profiling is any automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to the job performance, economic situation, health, personal preferences, interests, reliability, conduct, whereabouts or change of location of that natural person.

    • f) Pseudonymization

      Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the need for additional information, provided that this additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data is not attributed to an identified or identifiable natural person.

    • g) Controller or data controller

      Controller or data controller is the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union law or by the law of the Member States, the controller or the specific criteria for his nomination may be provided for by Union law or by the law of the Member States.

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  • h) Job processor

    Processor is a natural or legal person, public authority, institution or other body that processes personal data on behalf of the controller.

  • i) Receiver

    The recipient is a natural or legal person, authority, institution or other body to whom personal data is disclosed, whether or not it is a third party. However, public authorities which may receive personal data in the course of a specific investigative mission under Union or national law shall not be considered as recipients.

  • j) Third party

    Third party is a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or the processor, are authorized to process the personal data.

  • k) Consent

    Consent is any freely given, informed and unequivocal expression of will by the data subject in a specific case, in the form of a declaration or other unequivocal affirmative act by which the data subject signifies his or her consent to the processing of personal data relating to him or her.

2. Name and address of the controller

The person responsible within the meaning of the Basic Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other regulations of a data protection nature is 21medien Ravardistraße 5-7, 46397 Bocholt, Germany Tel.: 028712291039 E-Mail: info@21medien.de Website: www.21medien.de

 

3. Cookies

The internet pages of 21medien use cookies. Cookies are text files which are stored on a computer system via an Internet browser. Numerous Internet pages and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters that can be used to assign Internet pages and servers to the specific Internet browser in which the cookie was stored. This enables the Internet pages and servers visited to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified by the unique cookie ID. By using cookies, 21medien can provide users of this website with more user-friendly services that would not be possible without the setting of cookies. By means of a cookie, the information and offers on our website can be optimized in the interest of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to enter his or her access data each time he or she visits the website, because this is done by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in the online store. The online store uses a cookie to remember the items that a customer has placed in the virtual shopping cart. The person concerned can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the person concerned deactivates the setting of cookies in the Internet browser used, it is possible that not all functions of our website can be fully used.

 

4. Collection of general data and information

The 21medien website collects a number of general data and information each time the website is accessed by a data subject or automated system. This general data and information is stored in the server log files. The following can be recorded: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of an access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information which serve to prevent danger in the event of attacks on our information technology systems. When using this general data and information, 21medien does not draw any conclusions about the person concerned. Rather, this information is required in order to (1) deliver the contents of our website correctly, (2) optimize the contents of our website as well as the advertising for it, (3) ensure the permanent operability of our information technology systems and the technology of our website, and (4) provide law enforcement agencies with the information necessary for prosecution in the event of a cyber attack. These anonymously collected data and information are therefore evaluated by 21medien on the one hand statistically and also with the aim of increasing data protection and data security in our company, in order to ultimately ensure an optimum level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a person concerned.

 

5. Registration on our website

The data subject has the possibility to register on the Internet site of the data controller by providing personal data. The personal data transmitted to the data controller is determined by the input mask used for registration. The personal data entered by the data subject are collected and stored solely for internal use by the data controller and for the data subject’s own purposes. The data controller may arrange for the transfer to one or more processors, such as a parcel service provider, who shall also use the personal data exclusively for internal use attributable to the data controller. Furthermore, by registering on the Controller’s website, the IP address assigned to the data subject by the Internet Service Provider (ISP), the date and time of registration are stored. This data is stored with the aim of preventing the misuse of our services and, if necessary, to enable the investigation of criminal offences. To this extent, the storage of this data is necessary to protect the person responsible for processing. As a matter of principle, this data will not be passed on to third parties unless there is a legal obligation to do so or the passing on of the data serves criminal prosecution. The registration of the data subject under voluntary disclosure of personal data serves the purpose of the data controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to modify the personal data provided during registration at any time or to have them completely deleted from the data stock of the data controller. Upon request, the data controller shall provide any data subject at any time with information on the personal data stored about the data subject. In addition, the data controller shall correct or delete personal data at the request or notification of the data subject, provided that this does not conflict with any statutory storage obligations. The entire staff of the data controller is available to the data subject as contact persons in this context.

 

6. Contact possibility via the Internet site

Due to legal regulations, the Internet site of 21medien contains information that enables quick electronic contact with our company as well as direct communication with us, which also includes a general address for so-called electronic mail (e-mail address). If a data subject contacts the data controller by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted voluntarily by a data subject to the data controller are stored for the purposes of processing or contacting the data subject. This personal data is not disclosed to third parties.

 

7. subscription of comments in the blog on the website

Comments submitted to the 21medien blog can be subscribed to by third parties. In particular, it is possible for a commentator to subscribe to the comments following his or her comment on a particular blog post. If a data subject chooses the option of subscribing to comments, the data controller sends an automatic confirmation e-mail in order to check in a double opt-in procedure whether the owner of the e-mail address provided has actually chosen this option. The option to subscribe to comments can be cancelled at any time.

8. routine deletion and blocking of personal data

The data controller processes and stores personal data of the data subject only for the time necessary to achieve the purpose of storage or if this is provided for by the European Directive and Regulation Giver or another legislator in laws or regulations to which the data controller is subject. If the purpose of storage ceases to apply or if a storage period prescribed by the European Directive and Regulation Giver or any other competent legislator expires, the personal data will be blocked or deleted as a matter of routine and in accordance with the law.

9. rights of the person concerned

  • a) Right to confirmation

    Every data subject has the right, granted by the European Directives and Regulations, to obtain confirmation from the controller as to whether personal data relating to him are being processed. If a data subject wishes to exercise this right of confirmation, he/she may at any time contact an employee of the data controller.

  • b) Right to information

    Every person affected by the processing of personal data has the right, granted by the European Directive and Regulation Giver, to obtain at any time and free of charge information from the data controller about the personal data stored about him and a copy of this information. Furthermore, the European Directive and Regulation Giver has granted the data subject access to the following information:

    • the processing purposes
    • the categories of personal data processed
    • if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
    • if the personal data is not collected from the data subject: All available information about the origin of the data
    • Furthermore, the data subject has the right of information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject shall also have the right to obtain information on the appropriate safeguards in connection with the transfer. If a data subject wishes to exercise this right of access, he/she may at any time contact a member of the staff of the data controller.
  • c) Right to correction

    Every person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to request the immediate rectification of incorrect personal data concerning him. Furthermore, the data subject has the right to request the completion of incomplete personal data, also by means of a supplementary declaration, taking into account the purposes of the processing. If a data subject wishes to exercise this right of rectification, he or she may at any time contact an employee of the controller.

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  • d) Right of deletion (right to be forgotten)

    Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to obtain from the controller the immediate deletion of personal data concerning him/her, if one of the following reasons applies and if the processing is not necessary:

      • The personal data have been collected or otherwise processed for purposes for which they are no longer necessary.

     

  • The deletion of personal data is necessary to comply with a legal obligation under Union law or the law of the Member States to which the controller is subject.
  • If one of the above reasons applies and a data subject wishes to have personal data stored by 21medien deleted, he or she may contact an employee of the data controller at any time. The employee of 21medien will ensure that the request for deletion is complied with without delay. If the personal data has been made public by 21medien and our company, as the data controller, is obliged to delete the personal data in accordance with Art. 17 (1) DS-GVO, 21medien will take reasonable measures, including technical measures, taking into account the available technology and the implementation costs, to inform other data controllers who process the published personal data that the data subject has requested these other data controllers to delete all links to these personal data or copies or replications of these personal data, unless the processing is necessary. The employee of 21medien will take the necessary steps in each individual case.
  • e) Right to limit processing

    Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to request the controller to limit the processing if one of the following conditions is met:

    • The accuracy of the personal data is contested by the data subject, for a period of time that allows the controller to verify the accuracy of the personal data.
    • The processing is unlawful, the data subject refuses to have the personal data deleted and instead requests the restriction of the use of the personal data.
    • The controller no longer needs the personal data for the purposes of the processing, but the data subject needs it for the purpose of asserting, exercising or defending legal claims.
    • The data subject has lodged an objection to the processing in accordance with Art. 21 (1) of the DPA and it is not yet clear whether the legitimate reasons of the controller outweigh those of the data subject.

    If one of the above-mentioned conditions is met and a data subject wishes to request the restriction of personal data stored by 21medien, he/she may contact an employee of the data controller at any time. The employee of 21medien will arrange for the restriction of the processing.

  • f) Right to data transferability

    Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to receive the personal data concerning him/her, which have been provided by the data subject to a data controller, in a structured, common and machine-readable format. He/she also has the right to have this data communicated to another controller without hindrance by the controller to whom the personal data has been made available, provided that the processing is based on the consent pursuant to Art. 6 paragraph 1 letter a DPA or Art. 9 paragraph 2 letter a DPA or on a contract pursuant to Art. 6 paragraph 1 letter b DPA and that the processing is carried out with the aid of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. In addition, when exercising their right to data transfer pursuant to Art. 20 Paragraph 1 DS-GVO, the data subject has the right to obtain that personal data be transferred directly from one controller to another controller, insofar as this is technically feasible and provided that this does not adversely affect the rights and freedoms of other persons. In order to assert the right to data transfer, the person concerned can contact an employee of 21medien at any time.

  • g) Right of appeal

    Every person affected by the processing of personal data has the right, granted by the European Directive and Regulation Giver, to object at any time, for reasons arising from his or her particular situation, to the processing of personal data concerning him or her that is carried out on the basis of Art. 6(1)(e) or (f) of the DPA. This also applies to profiling based on these provisions. In the event of an objection, 21medien will no longer process the personal data unless we can demonstrate compelling reasons for processing that are worthy of protection and outweigh the interests, rights and freedoms of the data subject, or unless the processing serves to assert, exercise or defend legal claims. If the 21medien processes personal data for the purpose of direct marketing, the data subject shall have the right to object at any time to the processing of personal data for the purpose of such marketing. This also applies to profiling, insofar as it is connected with such direct marketing. If the data subject objects to 21media processing for the purposes of direct marketing, 21medien will no longer process personal data for those purposes. In addition, the data subject has the right to object, for reasons arising from his or her particular situation, to the processing of personal data concerning him or her carried out by 21medien for purposes of scientific or historical research or for statistical purposes in accordance with Article 89 (1) of the DPA, unless such processing is necessary for the performance of a task carried out in the public interest. In order to exercise the right of objection, the data subject may directly contact any employee of 21medien or any other employee. The data subject is also free to exercise his or her right of objection in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures involving technical specifications.

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  • h) Automated decisions in individual cases including profiling

    Every person concerned by the processing of personal data has the right, granted by the European Directives and Regulations, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or significantly affects him or her in a similar way, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is authorised by Union or national legislation to which the controller is subject and such legislation provides for adequate safeguards of the rights and freedoms and legitimate interests of the data subject, or (3) is taken with the explicit consent of the data subject. Where the decision is (1) necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is taken with the express consent of the data subject, the 21media shall take appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, which shall include at least the right to obtain the intervention of the controller, to put forward his point of view and to challenge the decision. If the data subject wishes to exercise rights relating to automated decisions, he or she may at any time contact an employee of the controller.

  • i) Right of revocation of a data protection consent

    Every person affected by the processing of personal data has the right granted by the European Directive and Regulation Giver to revoke his or her consent to the processing of personal data at any time. If the data subject wishes to exercise his or her right to withdraw consent, he or she may contact an employee of the data controller at any time.

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    10. privacy policy on the use of Facebook

    The data controller has integrated components of the company Facebook on this website. Facebook is a social network. A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Facebook enables users of the social network to create private profiles, upload photos and network via friend requests, among other things. The operating company of Facebook is Facebook, Inc. 1 Hacker Way, Menlo Park, CA 94025, USA. The person responsible for processing personal data is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, if a data subject lives outside the USA or Canada. Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook is informed which specific subpage of our website is visited by the person concerned. If the person concerned is logged on to Facebook at the same time, Facebook recognizes which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the person concerned. If the data subject clicks on one of the Facebook buttons integrated on our website, for example the “Like” button, or if the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data. Facebook receives information via the Facebook component that the data subject has visited our website whenever the data subject is logged in to Facebook at the same time when he or she accesses our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, he or she can prevent the transmission by logging out of his or her Facebook account before accessing our website. The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the person concerned. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transfer to Facebook.

    11. privacy policy on the use and application of Google AdWords

    The data controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads in Google’s search engine results as well as in the Google advertising network. Google AdWords allows an advertiser to specify pre-defined keywords that will cause an ad to appear in Google’s search engine results only when the user uses the search engine to retrieve a keyword relevant search result. In the Google advertising network, the ads are distributed to topic-relevant Internet pages by means of an automatic algorithm and in accordance with the previously defined keywords. The operating company of the Google AdWords services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website. If a person concerned reaches our website via a Google advertisement, a so-called conversion cookie is stored on the information technology system of the person concerned by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and does not serve to identify the data subject. If the cookie has not expired, the conversion cookie is used to determine whether certain sub-pages, such as the shopping cart from an online store system, have been accessed on our website. The conversion cookie enables both we and Google to track whether a person who reached our website via an AdWords ad generated sales, i.e. whether he or she completed or abandoned a purchase. The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users that were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive any information from Google that could be used to identify the individual. By means of the conversion cookie, personal information, such as the websites visited by the person concerned, is stored. Whenever our website is visited, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties. The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. Furthermore, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs. Furthermore, the person concerned has the possibility to object to interest-based advertising by Google. To do so, the person concerned must access www.google.de/settings/ads from any of the Internet browsers he or she uses and make the desired settings there. Further information and the applicable data protection regulations of Google can be found at https://www.google.de/intl/de/policies/privacy/.

    12. privacy policy on the use and application of Jetpack for WordPress

    The data controller has integrated Jetpack on this website. Jetpack is a WordPress plug-in that offers additional functions to the operator of a website based on WordPress. Among other things, Jetpack allows the operator of the Internet site to obtain an overview of the visitors to the site. By displaying related articles and publications or the possibility to share content on the site, it is also possible to increase the number of visitors. In addition, security functions are integrated into Jetpack, so that a Jetpack-using website is better protected against brute force attacks. Jetpack also optimizes and speeds up the loading of images integrated into the website. The operating company of the Jetpack plug-in for WordPress is Automattic Inc, 132 Hawthorne Street, San Francisco, CA 94107, USA. The operating company uses the tracking technology of Quantcast Inc. 201 Third Street, San Francisco, CA 94103, USA. Jetpack places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. Each time the data controller accesses any of the pages of this web site operated by the data controller on which a Jetpack component has been integrated, the Internet browser on the data subject’s computer system is automatically prompted by the Jetpack component to send data to Automattic for analysis. As part of this technical process, Automattic will be informed of data which will subsequently be used to create an overview of visits to the website. The data thus obtained is used to analyse the behaviour of the data subject who has accessed the controller’s website and is evaluated with the aim of optimising the website. The data collected via the Jetpack component will not be used to identify the data subject without the prior explicit consent of the data subject. The data is also brought to the attention of Quantcast. Quantcast uses the data for the same purposes as Automattic. The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such setting of the Internet browser used would also prevent Automattic/Quantcast from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Automattic can be deleted at any time via the internet browser or other software programs. Furthermore, the data subject has the opportunity to object to and prevent the collection of data generated by the Jetpack cookie and relating to the use of this website and the processing of such data by Automattic/Quantcast. To do so, the data subject must press the opt-out button under the link https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies are deleted on the data subject’s system after an objection, the data subject must call up the link again and set a new opt-out cookie. However, with the setting of the opt-out cookie there is a possibility that the Internet pages of the data controller may no longer be fully usable by the data subject. Automattic’s applicable data protection provisions are available at https://automattic.com/privacy/. Quantcast’s applicable privacy policy is available at https://www.quantcast.com/privacy/.

    13. data protection regulations for the use and application of Matomo

    The data controller has integrated the Matomo component into this website. Matomo is an open source software tool for web analysis. Web-Analysis is the collection, collection and evaluation of data about the behaviour of visitors of internet pages. Among other things, a web analysis tool collects data about which internet page a person concerned came to an internet page from (so-called referrer), which sub-pages of the internet page were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize a website and for cost-benefit analysis of internet advertising. The software is operated on the server of the person responsible for processing, the log files which are sensitive to data protection laws are stored exclusively on this server. The purpose of the Matomo component is the analysis of the visitor flows on our website. The person responsible for processing uses the data and information obtained, among other things, to evaluate the use of this website in order to compile online reports that show the activities on our website. Matomo places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, we are able to analyze the use of our website. Every time one of the individual pages of this website is called up, the internet browser on the information technology system of the person concerned is automatically prompted by the Matomo component to transmit data to our server for the purpose of online analysis. In the course of this technical process we obtain knowledge of personal data, such as the IP address of the person concerned, which serves us, among other things, to trace the origin of visitors and clicks. By means of the cookie, personal information such as the access time, the location from which an access originated and the frequency of visits to our website is stored. Whenever you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transferred to our server. This personal data is stored by us. We do not pass on this personal data to third parties. The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the used internet browser would also prevent Matomo from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Matomo can be deleted at any time via an internet browser or other software programs. Furthermore, the person concerned has the possibility to object to the collection of data generated by Matomo and related to the use of this website and to prevent such collection. For this purpose the person concerned must set “Do Not Track” in his browser. With the setting of the opt-out cookie, however, there is the possibility that the internet pages of the person responsible for processing may no longer be fully usable for the data subject. Further information and Matomo’s applicable data protection regulations can be found at https://matomo.org/privacy/.

    14. privacy policy on the use and application of YouTube

    The data controller has integrated YouTube components into this website. YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why complete film and television broadcasts, but also music videos, trailers or videos created by users themselves can be accessed via the Internet portal. The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. Each time the data subject accesses any of the individual pages of this website operated by the data controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted by the relevant YouTube component to download a representation of the relevant YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/de/. In the course of this technical procedure, YouTube and Google are informed which specific subpage of our website is visited by the person concerned. If the person concerned is logged on to YouTube at the same time, YouTube recognizes which specific subpage of our website the person concerned is visiting by calling up a subpage containing a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the person concerned. YouTube and Google receive information via the YouTube component that the data subject has visited our website whenever the data subject is logged on to YouTube at the same time when he or she visits our website, regardless of whether or not the data subject clicks on a YouTube video. If the data subject does not wish this information to be transmitted to YouTube and Google, he or she can prevent the transmission by logging out of his or her YouTube account before visiting our website. The privacy policy published by YouTube, which can be found at https://www.google.de/intl/de/policies/privacy/, provides information about the collection, processing and use of personal data by YouTube and Google.

    15. Payment method: Privacy policy for PayPal as payment method

    The data controller has integrated components of PayPal on this website. PayPal is an online payment service provider. Payments are processed through so-called PayPal accounts, which are virtual private or business accounts. In addition, PayPal offers the possibility to process virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an e-mail address, which is why there is no classic account number. PayPal makes it possible to trigger online payments to third parties or to receive payments. PayPal also assumes trustee functions and offers buyer protection services. The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg. If the person concerned selects “PayPal” as a payment option during the ordering process in our online store, data of the person concerned is automatically transmitted to PayPal. By selecting this payment option, the person concerned agrees to the transfer of personal data required for the payment process. The personal data transmitted to PayPal is usually first name, last name, address, email address, IP address, telephone number, cell phone number or other data necessary for the payment processing. For the processing of the purchase contract, such personal data is also necessary in connection with the respective order. The transmission of the data is intended for payment processing and fraud prevention. The person responsible for processing will transmit personal data to PayPal in particular if there is a legitimate interest in the transmission. The personal data exchanged between PayPal and the data controller may be transmitted by PayPal to credit reporting agencies. The purpose of this transmission is to check identity and creditworthiness. PayPal may share the personal data with affiliated companies and service providers or subcontractors to the extent that this is necessary to fulfill the contractual obligations or if the data is to be processed by order. The person concerned has the possibility to revoke his or her consent to PayPal’s handling of personal data at any time. Revocation does not affect personal data that must be processed, used or transmitted for the (contractual) handling of payments. PayPal’s applicable data protection regulations can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

    16. Payment method: Privacy policy for instant bank transfer as payment method

    The data controller has integrated components of Sofortüberweisung on this website. DIRECTebanking is a payment service that enables cashless payment for products and services on the Internet. Sofortüberweisung represents a technical procedure by which the online merchant immediately receives a payment confirmation. This enables a merchant to deliver goods, services or downloads to the customer immediately after ordering. Operating company of Sofortüberweisung is SOFORT GmbH, Fußbergstraße 1, 82131 Gauting, Germany. If the person concerned selects “Sofortüberweisung” as payment option during the ordering process in our online store, data of the person concerned will be automatically transferred to Sofortüberweisung. By selecting this payment option, the person concerned consents to the transfer of personal data required for payment processing. In the purchase transaction via Sofortüberweisung, the buyer transmits the PIN and the TAN to Sofort GmbH. Sofortüberweisung then carries out a transfer to the online merchant after technical verification of the account balance and retrieval of further data to check the account coverage. The execution of the financial transaction is then automatically communicated to the online merchant. The personal data exchanged with Sofortüberweisung are first name, last name, address, email address, IP address, telephone number, cell phone number or other data necessary for the payment processing. The purpose of the transfer of data is to process payments and prevent fraud. The data controller will transmit other personal data by immediate transfer even if there is a legitimate interest in the transmission. The personal data exchanged between Sofortüberweisung and the data controller may be transmitted by Sofortüberweisung to credit agencies. The purpose of this transmission is to check identity and creditworthiness. DIRECTebanking may pass on the personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfil contractual obligations or if the data are to be processed by order. The person concerned has the possibility to revoke his or her consent to the handling of personal data at any time in relation to Sofortüberweisung. Revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing. The applicable data protection regulations of Sofortüberweisung can be found at https://www.sofort.com/ger-DE/datenschutzerklaerung-sofort-gmbh/.

    17. Legal basis of the processing

    Art. 6 I lit. a DS-GVO serves our company as a legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the supply of goods or the provision of another service or consideration, the processing is based on Art. 6 I lit. b DS-GVO. The same applies to such processing operations which are necessary for the implementation of pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation which makes it necessary to process personal data, for example to fulfil tax obligations, the processing is based on Art. 6 I lit. c DS-GVO. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company was injured and his name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. In this case the processing would be based on Art. 6 I lit. d DS-GVO. Finally, processing operations could be based on Art. 6 I lit. f DS-GVO. Processing operations which are not covered by any of the above legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or of a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the person responsible (Recital 47 Sentence 2 DS-GVO).

    Legitimate interests in the processing pursued by the controller or a third party

    If the processing of personal data is based on Article 6 I lit. f DS-GVO, our legitimate interest is to carry out our business activities for the benefit of the well-being of all our employees and our shareholders.

    19. Duration for which the personal data is stored

    The criterion for the duration of storage of personal data is the respective legal retention period. After this period has expired, the corresponding data is routinely deleted if it is no longer required for the fulfillment or initiation of a contract.

    20. Legal or contractual provisions on the provision of personal data; necessity for the conclusion of the contract; obligation of the person concerned to provide the personal data; possible consequences of not providing the data

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    We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. information on the contractual partner). Sometimes it may be necessary for a contract to be concluded that a person concerned provides us with personal data, which must subsequently be processed by us. For example, the person concerned is obliged to provide us with personal data if our company concludes a contract with him/her. Failure to provide the personal data would mean that the contract with the person concerned could not be concluded. Before the person concerned makes personal data available, the person concerned must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided.

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